By Shane Rhinewald Director of Public Relations, The Strong National Museum of Play The Strong museum in Rochester, New York, hosted Fit Kids Day in March, providing children and their families with innovative opportunities to experience the joy of physical activity, learn about healthy eating, and discover the long-term benefits of staying fit. The event attracted nearly 5,000 guests to the museum, including 600 students and caregivers from area schools (whose transportation and visits were underwritten by the generosity of community sponsors*). Guests practiced foot skills, strengthened cardio endurance, and perfected their aim in a Let’s Move! Sport Zone. They also improved agility and coordination through play with hula hoops and sports balls. Community partners also contributed their expertise. Staff members at Fleet Feet Rochester led fitness workshops, including a clinic on running form and dynamic stretching. Employees from Bristol Mountain Winter Resort offered snowboarding tips and allowed guests to practice balancing on a training snowboard. Wegmans Food Markets provided healthful snacks to guests while members of the Be a Healthy Hero Street Team delivered healthy living tips—including information about how to turn grocery bags into a usable jump rope. A local hiker and author of a book about the outdoors shared information and tips about the hundreds of walking trails in the Rochester area. The museum also encouraged guests to sign a birthday card for the fifth anniversary of the Let’s Move! initiative and asked them to pledge to keep their muscles moving each day. Throughout the year, the museum supports healthy lifestyles for children and families in the local community and beyond through specialized programming, school lessons, and by sharing tips on social media. To find out more about Let’s Move! Museums and Gardens and to sign up click here. *The event was sponsored by Intense Milk, MVP Healthcare, and the Max and Marian Farash Foundation.