Reginald F. Lewis Museum of Maryland African American History and Culture (Reginald F. Lewis Museum)

Guided by a recently completed strategic planning process, the Reginald F. Lewis Museum will strengthen future operations by hiring a consultant to conduct a needs assessment and introduce its staff to 21st-century skills and best practices in audience development, communication, and engagement. The project would also support the purchase of equipment and software to implement newly acquired skills, resulting in the development of a two-year audience development plan for the institution and revisions to the museum's Web site. The Audiences, Capacities, and Awareness Initiative (ACAI) will allow the museum to successfully pursue its mission and better serve its public by accurately identifying its audience and more fully understanding its needs.