Association of Children's Museums

The Association of Children's Museums (ACM) will strengthen the capacity of children's museums to draw on shared data to more effectively analyze their operations by using forward-looking data to predict how they may need to manage for the future. ACM will overlay its previously gathered longitudinal data with other available datasets and research that will help illuminate and forecast new trends affecting the sector. Project activities will include developing online data analytics tools that allow children's museum users to generate standardized institution reports; the publication of 18-24 Trends Reports; and hosting three discussion forums with museum professionals to explore critical data and research impacting the field. The project can serve other museum sectors as a model that integrates attendance and fundraising data with visitor studies data and national public datasets to advance predictive modeling and performance measures.