Museum of Science, Boston

The Museum of Science will launch the "Collaboration for Ongoing Visitor Experience Studies" (COVES) project to construct an infrastructure for collaboration, which will unite science centers across the country in the systematic collection, analysis, and reporting of visitor experience data. The COVES program will develop common instruments for studying visitors in science museums and provide staff training on how to use these instruments and how to make sense of findings. The collaborative effort will enable participating science centers to become data-driven organizations focused on their audiences and will allow museums to learn from one another.