Museum of Contemporary Art Chicago

The Museum of Contemporary Art Chicago will implement training for visitor-facing staff and managers to both improve audience engagement and evaluate visitor experiences. The museum will build an internal team of staff members who are trained in the evaluation of social and emotional engagement and learning. An external consultant will train full-time staff to conduct evaluation within the museum, including qualitative and quantitative evaluation methodologies; further the development of the museum’s evaluative strategy to include social and emotional learning outcomes for visitors; develop a library of evaluation resources; and improve the museum’s exhibit development processes based on audience feedback. The project will expand the museum’s evaluation program cross-departmentally and integrate evaluation into institutional planning and processes, thereby allowing the museum to better serve its audiences.