Fairchild Tropical Garden

The Fairchild Tropical Botanic Garden will improve the design and outcomes of its programs by developing an institution-wide approach to evaluation. Project activities include creating an evaluation strategic plan, which will identify shared outcomes; staff trainings; and developing a resource library with evaluation tools to better understand visitor attitudes and dispositions. Trainings, which will be co-developed by staff and a consultant, will give staff the knowledge and skills to conduct evaluations that are appropriate for the ages, diversity, and experiences of visitors. The project will increase the staff’s ability to design evaluation plans, implement studies, analyze data, and utilize those findings to continually improve the visitor experience.