Denver Museum of Nature and Science

The Denver Museum of Nature and Science will partner with a researcher to develop an evaluation tool that measures the meaningfulness of the visitor experience. Project activities focus on developing, testing, and disseminating a tool to understand what makes visitors choose a museum, how that experience is remembered and shared, and how to create experiences to which visitors will want to return. The project will involve working with a researcher and two graduate research assistants from the University of Colorado Boulder, who also will lead in-depth training for the museum’s evaluation staff and workshops for the museum’s staff, leadership, and governing board. Project activities will result in increased evaluation capacity among all museum staff and leadership along with a tool to measure the success of the museum’s implementation of its strategic plan.