Nelson-Atkins Museum of Art

The Nelson-Atkins Museum of Art will partner with expert consultants to develop and implement a three-year, mixed-methods research plan that will help staff better understand and serve the museum's current and potential audiences while advancing evaluation practices. The project includes a community partner workshop; qualitative exploration using in-community and in-museum ethnographic methods and experience sampling; a community survey and attitudinal segmentation; and co-creative experience design panels. Key staff from multiple museum departments will participate as partners and learners throughout the project, developing the skills, experience, and confidence to interpret and act on research findings.