Riverbanks Zoo and Garden

Riverbanks Zoo and Garden will engage guests in the issue of wildlife trafficking by producing a new exhibit that will address the lack of awareness of the topic and foster empathy for affected wildlife while providing ways for people to reduce the demand for exotic wildlife and wildlife products. The project team will lead two phases of audience research to support the exhibit design: a baseline assessment of guests’ knowledge and attitudes of wildlife trafficking will be completed followed by audience research evaluating effective messaging. Results will be used to design and install an educational experience responsive to the zoo's regional audience. Through this project, the zoo will be better able to deliver on its strategic priorities while having a lasting impact on wildlife and wild places.