Boston Children's Museum

The Boston Children's Museum will undertake "Getting to Know You," a collaborative project to better understand audience needs and interests. The museum will partner with consultants, community advisors, and a learning community of three other children's museums to create culturally responsive research tools. The project team will develop an audience map across the four areas of the museum's new operating model, identify audience groups not currently being reached, determine audience goals, and conduct pilot testing as well as formal data collection. The resulting report will include a data-driven programmatic plan for future work and the museum will share lessons learned for adaption by the partner museums and the wider museum field. This project will enable the museum to establish a process for engaging in ongoing culturally responsive audience research.