Seattle Art Museum

The Seattle Art Museum will test new strategies in programming, research, and community-building to broaden and deepen participation by young adults ages 18-35. Based on lessons learned from prior research and a pilot engagement project, the museum will integrate social and interactive experiences with artists and community leaders into several traditional programs. The museum will pilot and evaluate a rewards/participation card to help it evaluate young adult participation patterns to better serve and communicate with them. The project will also include an expansion of the museum’s community partners program, which involves cultural/creative/civic partners in using museum events to share their work more broadly. IMLS funds will be used to support key staff; honoraria for the artists involved in programming; and the development of the reward/engagement card. While targeting young adults for increased participation and membership, the program will also benefit the public at large with a dynamic roster of museum experiences and better awareness of the city’s cultural and civic organizations.