San Francisco Museum of Modern Art

The San Francisco Museum of Modern Art's new digital engagement strategy will integrate mobile and on-site technologies so that art, engagement, and learning become a unified visitor experience. The project will produce eight hours of new multimedia content based on museum's collection, implement new tools to ensure visitors will discover and interact with the media, translate portions of the content into Spanish and up to four additional languages widely-spoken in the Bay Area, and evaluate visitors' learning experience. With engaging storytelling and fresh perspectives, the new media will provide a wider audience with the opportunity for a rewarding relationship with modern and contemporary art. As a result of this project, the museum will be in a position to share its findings with the field at large, and museums throughout the country will have a model to adopt in remaking their own visitor experience.