Connecticut Science Center

The Science Center of Connecticut will conduct business and market research including market positioning, advertising, pricing, promotions, and visitor services. This project will answer key questions about the center’s service to the general public based on quantitative and qualitative research and a close analysis of best business practices. Project results will strengthen capacity to attract and better serve a diverse and growing audience. The center will solidify its role as a magnet for in-state and out-of-state tourists, as a driver of economic development in Hartford and the greater Hartford/ Springfield metropolitan area, and as a catalyst for informal science learning and exploration by families, school groups, community groups, and convention-goers.