National Aquarium

The National Aquarium will create a more robust volunteer program by developing and testing new techniques to attract, train, engage, and retain a new generation of more diverse volunteers. The National Aquarium will consider why people volunteer, including motivators such as career goals, socialization needs, and spare-time availability. They will also look at differences in perceived barriers to volunteering and motivational differences between different groups of people: what do potential volunteers look to gain from a volunteer experience, and how can the aquarium match those needs with its own needs, mission, and strategic priorities? The result will be a stronger and more welcoming volunteer program that allows the aquarium to maintain a robust, diverse, and active volunteer corps.