Garden in the Woods

The New England Wild Flower Society will develop a comprehensive master plan for Garden in the Woods, its 45-acre native plant botanic garden. The plan will provide the framework for renewing and strengthening the collection; improving the visitor experience; expanding visitor services, interpretation, and public programs; and increasing revenue from admission, retail sales, events, and programs. The yearlong project will have four phases: 1) site analysis, 2) program conceptualization and development, 3) design, and 4) development of final drawings and presentation materials. Through the master plan, the NEWFS will better align the garden with the organization’s focus on New England native plants and ensure that the garden reaches its full potential as a modern public museum, a venue for learning, and an attraction that provides a robust revenue stream for the society.