Oakland Museum of California

The Oakland Museum of California (OMCA) will conduct the two-year Building Family Audiences, Enriching Family Experiences audience development and community engagement project. The project will investigate effective new ways the museum can attract East Bay families and deepen their relationships with family audiences. The museum will develop and implement strategies that attract more families so that they return often to learn and be inspired by the art, history, and natural environment of California. Some of these strategies include a marketing assessment, new brand and graphic identity, expanded family-oriented online offerings, a cross-functional OMCA Family Team, increased consistency of drop-in weekend programming, and an OMCA Family Fun Stop.