Museum of Photographic Arts

The Museum of Photographic Arts (MoPA) will use its grant to fund “In the Picture: Building New Bridges to Audience Engagement,” an interactive media experience in response to changing demographics and the learning styles and expectations of a twenty-first century audience. An interactive photo booth will allow visitors to merge their portraits with iconic images from the MoPA collection. Visitors can then access the photos from MoPA’s interactive Web site, where they can post the photo to social networking sites or e-mail it to friends and family. The Web site will offer interactive activities as well as online access to images and information for approximately seventy selected works from the collection. Participants will be invited to view, rate, and comment on the works. Data collected from these activities will form the foundation of MoPA’s first “crowdsourced” exhibition: “Soapbox! The Audience Speaks.”