Asia Society Museum

The Asia Society will begin a new initiative to increase young adult (ages eighteen to twenty-eight) attendance at museum exhibitions and events by engaging them through new technologies, media, and programming targeted specifically toward this demographic. The fall 2011 exhibition, “Let’s Rock: Yoshitomo Nara,” is an ideal platform to begin the process of engaging this younger demographic. The components of the pilot program will be designed around this exhibition with the intention of creating a sustainable, replicable model for future exhibitions. Programs will be developed in collaboration with a cross-disciplinary group of students from Hunter College, a nearby urban campus, and other young adults. Possible programs may include a youth docent plan, the development of interpretive materials geared toward this audience, Youth Nights with bands, art, and mingling, youth-created blogs, e-teams, and youth reporters.