Madison Art Center

The Madison Museum of Contemporary Art will use its IMLS award to organize and present the 2010 Wisconsin Triennial, a juried statewide survey of contemporary artwork in Wisconsin. The project will focus on reaching a larger statewide audience and creating a richer experience for both onsite and offsite visitors. To achieve these goals, the Museum will create a comprehensive Web site; present lectures across the state; develop cell-phone-guided audio tours; provide opportunities for audiences to interact with Triennial content using Web 2.0–based platforms; establish an online application process with a greater capacity to reach potential artists beyond Madison, and create a strong, integrated communications strategy employing traditional and digital media.