Newfields

The Indianapolis Museum of Art (IMA) will utilize its experience in visitor research, arts education, and technology to conduct a series of controlled experiments that use eye-tracking technology. The project will consist of three experiments that aim to demonstrate the usefulness and potential barriers to wide adoption of eye-tracking technology by the museum community, as well as determine if such methods provide useful tools for improving visitor experience. The results of these experiments have the potential to reveal entire new fields of study and applications for museum management, fostering a deeper understanding of the cognitive processes of visitors in the gallery and potentially offering an avenue for improved user-interface design to deliver interpretive resources.