WGBH Educational Foundation

WGBH Boston, Boston children's Museum, Boston Public Library, children's Hospital Boston, and the Boston Public Health Commission will launch a major asthma management campaign aimed at black and Latino children in neighborhoods with the highest incidence of asthma. Tentatively titled Kids with Asthma Can ..., the two-year campaign builds on the enormous appeal of WGBH's popular Arthur series, which featured an award-winning episode dealing with asthma. The campaign's first phase will add family-oriented booklets and reading lists to the original Buster's Breathless episode, and introduce a play based on the episode that will be performed in libraries, the children's Museums, and community centers. The second phase will include targeted community outreach activities, such as health seminars at public libraries for parents and caregivers, workshops for community health center staff, and community-wide events. Phase Three will include a highly visible media campaign to launch during Asthma Awareness Month (May) and to continue into the summer months when asthma episodes peak.