Yerba Buena Center for the Arts

The Yerba Buena Center for the Arts (YBCA) will integrate its adult education and engagement program, YBCA:YOU, into its broader membership structure in order to further extend its framework for connecting arts experiences with more diverse audiences. Through individualized attention and a series of collaboratively developed personal Aesthetic Development Plans, the project will seek to increase participants' level of aesthetic awareness, capability, and appreciation of contemporary art and culture; capacity for personal meaning-making and ability to direct their own life balance or educational exploration; frequency of participation at YBCA programming; attendance at cultural events outside their original range of aesthetic experience; ability to achieve their personal aesthetic goals; participation in making, advocating for or supporting the arts, culture and social justice; and sense of community, welcome or belonging.