Brookfield Zoo

The Brookfield Zoo will explore innovative ways to use blogs and social media to engage audiences in environmental actions and measure their engagement. The project focuses on fostering pro-environmental actions that address global environmental issues, climate change, and sustainable seafood. The zoo will crowdshare environmental conservation action by inviting the public within virtual social networks to spread awareness of environmental issues and conservation actions alongside an animal-persona driven blog and social media postings. The socially encouraging learning environment will support participants in overcoming psychological barriers to participation in pro-environmental actions. The Brookfield Zoo will share project findings with zoos and aquariums to help them design new ways of engaging the public with topics closely related to their animal collections and missions.