Crocker Art Museum

The Crocker Art Museum will implement "Art Spots," participatory, immersive, cross-disciplinary installations designed by artists working in collaboration with early childhood professionals and museum educators. The Crocker discovered a disparity between the race/ethnicity, age, income, and family characteristics of current visitors and the composition of the Sacramento community. The exhibit will be designed to attract and engage families with children, ages 0 to 5, with a focus on low-income and non-traditional museum goers by helping to reframe traditional perceptions and assumptions related to museum visitation. By offering a wide variety of experiences (observe, create, and play), the museum hopes to increase visitation of families in this population. An independent contractor will develop the evaluation framework and will conduct front-end, formative, and summative evaluation of the project to measure the success of the program.